Category Archives: Media and Marketing

Best Email Marketing Ever.

Best Email Marketing Ever.

You don’t not open an email when the sender is Seneca Crane.

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Image | Posted on March 1, 2012 by | Tagged | Leave a comment

Nostalgia Beats New Media Hype in Super Bowl Ads

Posted on February 13, 2011 by

In social media circles, the buzz leading up to the Super Bowl was all about digital and social integration in advertising. It’s not just about a funny or explosive TV ad anymore. This is the future. There were ads created … Continue reading →

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Twitter Makes “All The Tostitos” a Championship Meme

Posted on January 11, 2011 by

Yesterday I ranted a bit about how Tostitos was missing out on a big opportunity by not engaging with fans on Twitter in advance of and during the Fiesta Bowl and the BCS National Championship game, which they sponsor. But silly … Continue reading →

Posted in College Football, Media and Marketing, Social Media, Sports, Twitter | Tagged , , , , , | 2 Comments

Sorry, Tostitos. Your #BCS Sponsorship Just Got Scooped

Posted on January 10, 2011 by

I woke up this morning to see something that made the social marketing geek in me giddy with excitement.The sports news arm of The Onion, everyone’s favorite mock news site, used their Twitter account, @OnionSports, to sponsor the trending topic #BCS … Continue reading →

Posted in College Football, Media and Marketing, Social Media, Sports, Twitter | Tagged , , , , , , , , | 1 Comment

ESPN, You’re Doing It Wrong

Posted on October 5, 2010 by

By now you’ve probably heard news of ESPN’s upcoming brand and web property, ESPNW, “a whole new world for female athletes and sports fans.” As soon as I saw the following tweet from one of my favorite sports bloggers, Julie … Continue reading →

Posted in Media and Marketing, Sports | Tagged , , , , | 5 Comments

Tweet of the Day: January 26, 2010

Posted on January 26, 2010 by

Today’s “Tweet of the Day” is awarded to digital advertising agency R/GA for their sarcastic commentary on the tomorrow’s highly anticipated (to put it mildly), hotly-rumored Apple new product announcement. Continue reading →

Posted in Media and Marketing, Technology, Tweet of the Day, Web Fun | Tagged , , , , , , , , , | 1 Comment

Two things that annoy me on Twitter

Posted on January 18, 2010 by

Want to know what annoys me on Twitter? Well, a lot of things. But with particular regard to brands that are jumping on the Twitter bandwagon because they feel they have to keep up, these two items come to mind: … Continue reading →

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Beyond the “Customer”: How Social Media is Changing Loyalty Marketing in Sports

Posted on January 15, 2010 by

I read an article a few days ago about the Chicago Cubs’ new loyalty marketing tactic. Despite the recession,  ticket prices are going up in 2010, so the Cubs are rewarding those “loyal customers” who renew their season ticket package … Continue reading →

Posted in Chicago Cubs, Media and Marketing, Social Media, Sports, Twitter | Tagged , , , , , | 2 Comments

Dear NFL: If You Build It, We Will Pay

Posted on January 10, 2010 by

College football season just ended. NFL playoffs kicked off this weekend. We’re just getting into conference play in college basketball. And yet what am I excited about? The 2010 baseball season – 3 months away. As you most likely know, … Continue reading →

Posted in Chicago Bears, Chicago Cubs, Media and Marketing, Sports, Technology | Tagged , , , , , , | 1 Comment

It’s True: Pizza Hut Hiring a Twitter Intern

Posted on April 21, 2009 by

Unlike my previous “Seeking Re-Tweeter” April Fool’s joke post, this one is actually real! Pizza Hut is looking for a “Summer Twintern” (I would have called it Twittern).  Applications now being accepted. [via The New York Times] COMPANY Pizza Hut Inc. … Continue reading →

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